→ Creativc writing: 
Incl. Concept, Design research, Creative Writing, Editing

Import/Export is an editorial about Banana Story, a design project exploring the complex journey a single banana takes from harvest in Ecuador to market in Iceland. The work reveals the realities of global supply chains, the opacity of labor valuation, and just how much effort it truly takes for a piece of fruit to miraculously appear in our supermarket aisle. Import/Export was first published in HA Magazine no. 9, 2019. Banana Story is an ongoing project by Johanna Seeleman and Björn Steinar Blumenstein. 


→ Visual identity & Web design 
Incl. Concept creation, Creative and Art Direction, Visual Identity, Web design, Copywriting, Creative Writing

How can objects in our home let us experience new places? How can the everyday washing ritual and its objects be transformed with sensory play? The Soap Project by Studio Valkea explores the material and narrative possibilities of cold process soap. It builds a world extracted from memory, imagination and field research. The first collection, Then I dreamt of wild horses, takes inspiration from moments and memories of travels across the Southwest American desert and the bathing culture in Iceland. Collections are released as thematic volumes, and each volume is composed of sets inspired by a particular world. The sets play with form and color as ways to curate mood in cleansing spaces and washing rituals.  >


→ Full visual identity & Web design
Incl. Concept creation, Visual Identity; Logo, Animated 3D brand visuals, Photography and film, Website design

Geo-Electrical Monitoring of H2S GAS, is a geophysical research project taking place in a geothermal site in South Iceland. We learnt a lot working on this project! The website is a platform to share ideas and results regarding mapping minerals and monitoring H2S injection with geophysics. GEMGAS stands for Geo-Electrical Monitoring of H2S GAS sequestration; the ambition of GEMGAS research is to test and develop a range of geophysical methods that can be applied to the monitoring of underground gas mineralization.


→ Packaging, Brand identity & Web design:
Incl. Logo, Visual identity, Packaging design, Web design, Art direction and set design (

Alda Iceland is an Icelandic artisan brand, all-natural lemonade with marine collagen produced in Borgarnes, West Iceland. It is made from pure Icelandic spring water and contains natural protein, Icelandic marine collagen from sustainable sources. Alda Iceland is produced by a small family-owned brewery Brugghus Stedja in collaboration with Codland.
Featured on  The Dieline   Aiga Eye On Design  Packaging of the world.  


→ Animated, illustrated videos:
Incl. Storyboard, Illustration, Motion design, 2D animation is a unique, non-for-profit digital magazine “publishing some of the most profound and provocative thinking on the web..” In this original video, Pedro G Ferreira, professor of astrophysics at the University of Oxford, introduces his idea of “The Cosmic Chasm” and how modern physics is failing to solve the deepest mysteries of the universe. Our animation accompanies and complements the interview on


→ Photography:
Incl. Photography, Retouch

Photography series for the acclaimed Spanish musician Zahara for her latest record PUTA (2021). The title Puta comes from Zahara’s experiences of being called that word at the very early age of 12. This records wants to make its audience feel “the uncomfortableness we (women) have to deal with.” In an album filled with pain and guilt, these songs challenge Spanish stereotypes and reference common places.


→ 3D visuals:
Incl. Cover Design, Modelling, Rendering and Post-Processing

XY precious
is an ongoing visual exploration for the forthcoming EP of the electronic band Ocktive. The brief from Ocktive described the music as bright and showy but also aggressive and sharp.